We live,
breathe and
drink water.
We live,
breathe and
drink water.
We live,
breathe and
drink water.
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Who is Phoenix?

We are a group of people who are passionate about water. We started in 2009 with a common goal of making water
We know that there are many other water filter companies out there but do they meet these three baseline standards for truly safe water? We know we do. With our state-of-the-art, scientifically proven gravity filters that scrub water clean of most tap water contaminants.

Our Vision


Australia is the world’s driest inhabited continent, and Australians spend over $700 million on bottled water every year.
That’s because tap water, though drinkable, is not completely free of contaminants. Plus, the salinity, taste, and smell are all factors that can make you reach for that bottled water. Our vision is to keep Australian homes hydrated and protected with cutting-edge water filtration technologies that will give perfectly safe, drinkable tap water.

Our Core Values


So why exactly should you choose us?

Phoenix takes water filtration and purification very seriously. We have made it our mission to deliver quality to your home.
Are you looking at keeping your family healthy? Safe? Happy? We do too. Each person on our team has the same set of core values.

They are

Health Conscious

Making water free of 99% of toxins to ensure health

Community Conscious

Making clean water accessible to everyone

Environment Conscious

Water filters that reduce plastic usage

Quality Conscious

Rigorous lab testing for the highest quality filters

Health Conscious


Water plays a big role in your health.
Several factors endemic to Australia affect water quality. They include bushfires, salinity, and blackwater events, among others.
Phoenix water filters remove more than 99% of viruses and other toxins to give you sparkling clean water.
We want the best possible for our families’ health. And yours too.

Community Conscious


We believe a healthy community is at the heart of a happy life. Our vision extends beyond urban families.
Phoenix water filters are highly valuable to remote and indigenous communities that face electricity challenges and have no access to clean drinking water.
Our portable filters are made of 304 grade steel making them durable and usable anytime.

Environment Conscious


In Australia, approximately 373 million plastic water bottles are used annually, ending up in trash.
Plastic produces harmful chemicals which are absorbed by soil, which in turn affects the quality of water.
Fill your reusable bottles with pure drinking water from our countertop water filters
Why not keep both the environment and your family healthy?

Quality Conscious


Our values are based on our personal, family-held beliefs. That includes a deep awareness about quality.
Phoenix water filters undergo rigorous lab testing to meet the strictest quality and safety standards.
Top quality means the least contaminants. And the highest protection for your family.

We believe change begins at home

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